How can your e-commerce benefit from a Product Information Management solution ? 30 minutes to learn it all
2020 has been a year of structural acceleration of online sales.
All sales channels having been growing : drive, marketplaces…Mastering your online product catalogs has become a strategic issue.
A Product Referential enables you to centralize the management of your Products Data: be it suppliers catalogs management or enhancement of your digital and marketing data ; everything aims at improving the experience of the data displayed to your clients. The Product Referential is the accelerator of your digital transformation.
Throughout this webinar, we will give you the keys to support your e-commerce through the Product Referential. We will :
- Show which business case a solution such as a “Product Referential” can address ?
- Explain the key assets of the Product Referential: ensure the data quality + promote the exchange of upstream information (suppliers) and downstream (distribution channels) = Product Time-To-Market reduction
- Explain why is it so important to master your product data in-house and turn your referential into a competitive advantage ?
- Show how to adapt a project to your business needs to overcome the constraints of a fast-changing environment: the keys to an expert support from the maturation of the requirements till the integration of the solution.