Exclusive interview of François Gouin
Domain Manager - Data & Flows
Information Systems Department
In the context of digital transformation, “product” information is one of the main levers for sales development.
At the latest edition of the Salon de la Data 2022 in Nantes, François Gouin, Domain Manager – Data and Flows at Frans Bonhomme, answered our questions about the implementation of their PIM (Product Information Management).
The FransBonhomme Group explains their strategy to address common issues faced by retailers: missing or incomplete product information, lack of classification, duplicates, manual processes, difficult integration of supplier catalogs, delayed market releases, customer returns…
During these 25 minutes, you will understand how Frans Bonhomme managed to:
- Engage their suppliers through standardized and simplified processes
- Accelerate the integration of products into their catalogs and reduce Time-to-Market
- Improve the customer experience with richer and more complete product information and their traceability
- Place data quality at the heart of their digital strategy
PIM Solution implemented: STEP by Stibo Systems – The multi-domain MDM platform referenced in Gartner
Integrator: Arhis – The expert in Data-Centric projects
Enjoy the discovery!
A few words about FransBonhomme:
The Frans Bonhomme Group is the French leader in specialized distribution for public works, outdoor development, non-collective sanitation, and building.
- Founded in 1935
- 2,850 employees
- 438 points of sale
- More than 100,000 clients (from craftsmen to international groups and local authorities)
- Catalog of 40,000 references
- More than 300 suppliers
- Turnover: 900 million euros in 2019