Interview with Stéphane Dehoche (Co-founder & President - Imagino) & Nils Decrop (Co-founder & COO - Arhis)
The specialist in Data Platforms integration partners with the expert in marketing data activation.
On the left, Stéphane Dehoche, and on the right, Nils Decrop.
What is the relationship between Arhis and Imagino?
Nils Decrop (Arhis):
“Stéphane and I were in the same class at École Centrale Paris, and we often found ourselves in the same working groups due to the alphabetical proximity of our names. I was always intrigued by his ability to want to ‘think outside the box’: as president of the Junior Enterprise, he asked the school to create a special ‘Entrepreneurship’ option tailored to his needs, which they granted.
After that, I continued to follow his career from a distance until he created Neolane, a global leader in campaign management, while I was involved in the creation of the IT services company Arhis, with the ambition to serve clients dealing with reference data issues.
We stayed in touch when he co-founded Imagino after Neolane, and with this solution, he clearly focused on our core business. We quickly realized at Arhis the value of collaborating with Imagino, as I was certain that Stéphane and his partners had the capability to create a solution that would be beneficial to our clients and become a market leader.”
Stéphane Dehoche (Imagino):
“The ties between Arhis and Imagino go way back! Nils was one of my classmates from the 1991 cohort. During our very first discussions and joint assignments, I was struck by his listening skills and the depth of his analyses. Nils was clearly destined for a career in consulting on architecture projects, and I wasn’t surprised when he co-founded Arhis.
I then followed Arhis’s journey from its creation to its international expansion.
Nils was logically one of the first people I called when we were exploring the Customer Data Platform market and the opportunity to introduce a new offering. His advice and suggestions were crucial in shaping the initial features of Imagino.”
How does your duo revolutionize the use of customer data?
Stéphane Dehoche (Imagino):
“Over the years, we’ve observed the challenges businesses face when it comes to gathering multichannel data prior to launching marketing campaigns. Together with my partners, Arnaud Chapis and Thomas Boudalier, we envisioned a simple solution that everyone could use, aimed at democratizing access to customer data within the company.
Arhis addresses another key challenge: helping businesses successfully implement digital transformation projects and derive the expected value from them. This is exactly the complementary offering we needed to ensure the success of Imagino’s technology deployments in businesses, and thereby guarantee a return on investment for our clients. Our partnership was therefore obvious!”
Nils Decrop (Arhis):
“Arhis has over 20 years of experience in setting up Master Data Management platforms and Data-Centric solutions. Centralizing data is our core business. We face our clients’ demands daily, and we know the pitfalls and limits to avoid in such projects, allowing us to save time and develop a tool that perfectly matches each client’s specific needs.
For Arhis, Imagino’s solution comes at the perfect time to complement the digital transformation solutions our clients need, especially as they are now enhancing their CDP solution with the vast experience they’ve gained in campaign management with an additional module.”
What is your ambition for today and for the future?
Stéphane Dehoche (Imagino):
“Imagino will continue developing its platform to further improve access to customer data for business teams. But we also want to boost activation! That’s why we created Imagino Campaign, our marketing campaign management application. In partnership with Arhis, we will streamline digital transformation processes.”
Nils Decrop (Arhis):
“For Arhis, our goal is to continue supporting our clients with the best solutions on the market, and I have no doubt that Imagino will be an essential part of the ecosystem for all our clients.”
About Arhis:
Arhis is an international services company specializing in data projects since 2003. Its main offices are located in France, Spain, and Switzerland. Arhis employs over 170 consultants who work on various topics including Master Data Management (MDM), Product Information Management (PIM), Data Quality, Data Integration, Customer Data Platforms (CDP), and more broadly, Data Hub solutions. Over the years, Arhis has become a key player in the data market, covering everything from data collection to its exposure, including its structuring: transformation, consolidation, cataloging, segmentation, and more— all in service of business and digital applications.
Arhis stands out for its ability to offer a unified structure that adapts to the context and challenges of its clients, taking into account their size, existing infrastructure, ambitions, and priorities.
Arhis in Numbers:
- Over 20 years of experience.
- More than 50 data hub projects in production.
- Over 85% of projects are also under maintenance at Arhis.
Arhis follows a strong partnership strategy, relying on the latest technologies and the most suitable methodologies.
📺 For more daily information about Imagino:
Follow us on our website at www.arhis.com and on our LinkedIn page.
Need advice on customer data? Contact us at info@arhis.com.
About imagino :
Imagino is a Customer Data & Experience Platform designed for marketing and customer relationship teams who want to independently manage the activation of their customer data. By accelerating the creation of a unified customer view that consolidates existing data (from ERP, CRM, campaign management, digital navigation, transactions, loyalty programs, etc.), the solution enables the implementation of automated scenarios, multichannel orchestration, and one-to-one personalization of CRM and digital campaigns.
Founded in 2017, Imagino is highly regarded by its clients for its rapid deployment and the flexibility of its data model. The platform allows businesses to create personalized, data-driven marketing experiences while maintaining complete control over their customer data and campaign management.
📺 For more daily information about Imagino:
Follow us on our website at https://www.imagino.com/ and on our LinkedIn page.