Imagino and Arhis: The Data Platforms specialist joins forces with the Customer Data unification expert
Paris, June 30, 2022 – Imagino, the French Customer Data Platform (CDP), and Arhis, the expert in Data-Centric architectures, unveil their new partnership. The goal is clear: to offer a turnkey solution – software and support – enabling companies to optimize their marketing and sales actions by leveraging their data.
Stéphane Dehoche, co-founder of Imagino, has been a player in digital marketing for over 20 years. After selling his previous company, Neolane, dedicated to marketing campaign management, to the giant Adobe; this seasoned entrepreneur now aims to go further and tackle the challenges of customer data reconciliation and access.
« “Over the years, we have noticed the difficulties companies face in gathering multichannel data prior to launching marketing campaigns. With my associates, Arnaud Chapis and Thomas Boudalier, we have imagined a simple solution, usable by everyone, that allows, in real time, the democratization of customer data access within the company,” explains Stéphane Dehoche.
No more client base extractions by SQL queries done by the IT department, Imagino allows marketers to manage their cross-source segmentations and, ultimately, their marketing campaigns autonomously, based on hot and cold data. The software’s flexibility and ease of use make it a flagship asset for marketing teams.
The publisher already has impressive references in the retail sector in particular. Some brands are common with Arhis, which today counts among its loyal clients in France major names in retail as well as service companies.
Arhis has over 20 years of experience in implementing platforms that place business data at the center of the company: from Master Data Management to Datahubs relying on Big Data solutions. It’s not just about technologies but addressing the resulting business issues to make it a strength and a lever. “Challenging companies on their initial assumptions and enriching their projects with multiple feedbacks is a real asset in such strategic projects,” according to Stéphane Dehoche.
According to Nils Decrop, co-founder and COO of Arhis, “The Imagino solution comes at the right time to complement the digital transformation solutions our clients need. This is especially true as the founders are now enriching their CDP solution with the immense experience they have gained in campaign management: an additional marketing automation module will cover all business processes. »
Moreover, while it is important to have a business-oriented platform, it is also crucial to integrate easily into the company’s existing IT ecosystem. Technically, this challenge is already met by more than 100 connectors provided by the Imagino platform to its clients.
Beyond consulting, supporting the solution configuration, and user support, one of the integrator’s missions will be to orchestrate and harmoniously coexist the various technological options of the client: an objective already achieved for Arhis’ current clients.
About Arhis :
Arhis is an international services company specializing in Data projects since 2003. The main offices are in France, Spain, and Switzerland. Arhis has over 150 consultants working on MDM, PIM, Data Quality, Data Integration, Customer Data Platform, and more generally Data Hub topics. In just a few years, they have become a key player in the data market, from its collection to its exposure, including its structuring: transformation, consolidation, cataloging, segmentation… all serving business and digital applications. The strength of Arhis is to offer a unified structure that adapts to the context and challenges of its clients according to their size, existing setups, ambitions, and priorities.
- Over 20 years of experience.
- Over 50 data hub projects in production.
- Over 85% of the projects are also maintained by Arhis.
- A strong partnership strategy based on current technologies and the most suitable methodologies.
📺 For more daily information about Arhis:
Follow us on our website www.arhis.com and on our Linkedin page.
Need advice on data, contact us at info@arhis.com.
About imagino :
Imagino is a Customer Data & Experience Platform aimed at marketing & customer relationship teams who wish to independently manage the activation of their customer data.
By accelerating the creation of a unified customer view consolidating existing data (ERP, CRM, campaign management, digital navigation, transactions, loyalty, etc.), the solution enables the implementation of automatic scenarios, multichannel orchestration, and one-to-one personalization of CRM and digital campaigns. Created in 2017, Imagino is acclaimed by its clients for its rapid implementation and the flexibility of its data model.
📺 For more daily information about imagino :
Follow us on our website https://www.imagino.com/ and our Linkedin page.