Exclusive interview de Pierre DAURCES
– Master Data Architect –

🏢 BIC is an iconic international company, known for offering accessible, high-quality products in three main categories: stationery, lighters, and razors.
For over 80 years, BIC has been designing simple, reliable products that are part of the daily lives of millions of people in more than 160 countries. It all started with the legendary BIC Cristal ballpoint pen, now a global symbol of efficiency and timeless design.
🔢 Key figures:
- 80+ years of industrial history
- 2,197 billion euros in revenue in 2024
- 30+ million BIC products sold every day worldwide
- Presence in 160+ countries
- Over 9 000 employees globally
- Over 20 production sites across several continents
Today, BIC continues its commitment to innovation, sustainability, and performance, particularly through investments in digital transformation and data quality.
In the context of digital transformation, BIC has launched a large-scale initiative to strengthen its global data governance through the implementation of a Master Data Management (MDM) system. The goal? To ensure high-quality, harmonized, and accessible information across the various continents where the group operates.
Key IT challenges:
Improve data quality to ensure reliability and support better decision-making.
Define and standardize business and technical attributes for greater consistency worldwide.
Rethink and optimize the architecture of the group’s IT ecosystem.
What's a Master Data Management?
A Master Data Management (MDM) solution enables you to govern your reference data across various domains: customers, products, organizational structures, employees, nomenclatures, and other value lists.