Discover the interview with Nicolas Demaegdt
- Customer Marketing & Digital Director
Bricomarché is a large retail company specializing in DIY and gardening products, created in 1979 by the Les Mousquetaires group.
Bricomarché is a large retail company specializing in “Do It Yourself” and gardening products, created in 1979 by the Les Mousquetaires group.
Today, Bricomarché develops its activity across five domains:
- DIY,
- Gardening,
- Decoration,
- Construction,
- And pet supplies.
Bricomarché stands out for its personalized approach to customers, offering advice and tips to help them complete their projects.
In this spirit of altruism, Bricomarché has decided to modernize its tools to maintain an exceptional relationship with its customers.
The Single Customer View is THE chosen solution to support the brand’s ambitions, namely:
- Defining the e-commerce strategy
- Building an omnichannel customer journey
- Digitalizing the customer relationship
The Arhis and Bricomarché teams have implemented a data reference system 100% adapted to the needs expressed by the various departments of Bricomarché. Now, customer information is centralized, and the marketing teams can send personalized messages to the store’s customers.
Bonus: Find Nicolas Demaegdt’s tips for implementing a Data project!
What is Master Data Management?
Master Data Management is a solution that centralizes all customer information, allowing the company to manage its data with a 360° view.
This solution offers many advantages for customer relations: it simplifies data flow and ensures the uniqueness of customer information, leading to productivity and speed gains.
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