Clarins continues to optimize its customer experience with a Unique Customer Reference by Stibo Systems
The beauty brand Clarins, the No.1 high-end skincare brand in Europe, continues to optimize its customer experience through the Master Data Management solution Stibo Systems Enterprise Platform (STEP).
The iconic French company has decided to go further in mastering its customer data through the collection and unified management of omnichannel data. The brand can now know and recognize its customers instantly regardless of the point of contact (physical stores, website, customer service, etc.).
In the long term, this will optimize the quality and integrity of customer information, facilitate GDPR compliance, acquire new prospects, and above all, improve the customer experience across all communication channels.
Concretely, this transformation relies on a technological solution deployed in all the countries where Clarins is present. It aims to clean, deduplicate, and merge contacts into a single database (error detection, email and postal address correction, duplicate detection…) and ensure the synchronization of information system applications in real-time.
To achieve its objectives, Clarins first sought a proven Master Data Management solution on the market, capable of supporting large volumes in real-time while respecting the legislation of the countries where they were present.
After consulting the recognized software solutions on the market, Stibo Systems’ STEP platform quickly presented itself to Clarins as the tool suitable to support the company’s ambitions.
The STEP solution ensures perfect mastery of legal issues that go beyond the scope of the European GDPR. It also guarantees complete traceability of our customers' journeys across all our points of contact. (...) Additionally, our data stewards are now able to better qualify and correct customer data through a user friendly interface adapted to their profile.
Now, in the pilot scope represented by Spain, when a customer is created on the company’s website, they are automatically integrated into STEP to undergo a series of quality checks and treatments while being simultaneously shared with all customer relationship applications (marketing automation, customer service, etc.).
Building on this first success, Arhis deployed the pilot country, then South Africa, and will continue its deployment in all the brand’s countries in the coming months.
This project was carried out by Arhis, a company specialized in the framing, implementation, and maintenance of MDM (Master Data Management) projects in Europe and a trusted partner of Stibo Systems in France, Switzerland, and Spain.
Contact Press : Marjorie Demory – marjorie.demory@arhis.com
Find the Clarins Group project in the press!
About ARHIS :
Arhis has over 150 consultants working on MDM, PIM, Data Quality, Data Integration, Customer Data Platform, and more generally Data Hub projects.
In a few years, they have become a key player in the data market from its collection to its exposure, including its structuring: transformation, consolidation, cataloging, segmentation… all at the service of business and digital applications.
Arhis’ strength is to offer a unified structure that knows how to adapt to the context and challenges of its clients according to their size, existing systems, ambitions, and priorities.
Arhis in few figures :
- 20 years of experience
- More than 70 data hub projects in production.
- + 85% of the projects are maintained by Arhis
- A strong partnership strategy based on current technologies and the most suitable methodologies.
📺 For more daily information about ARHIS :
Follow us on our website www.arhis.com and our Linkedin page.
Need data advice, contact us at contacts@arhis.com.
About STIBO SYSTEMS :
Stibo Systems, a leader in Master Data Management (MDM) solutions, is the trusted partner for data transparency. Our solutions support innovative companies worldwide that leverage the strategic value of their data, regardless of their reference domain (product data, customer data, supplier data…).
Thanks to our PIM, PXM, and multi-domain MDM solutions, we enable them to improve customer experience, streamline processes, drive innovation and growth, and create the essential foundation for their digital transformation. Thus, companies have a unique and accurate view of their data references, allowing them to make informed decisions and achieve both performance and CSR goals.
Stibo Systems is a privately held subsidiary of the Stibo Group A/S foundation, founded in 1794 and headquartered in Aarhus, Denmark.
For more daily information on STIBO SYSTEMS:
Follow us on our website https://www.stibosystems.com/ and our Linkedin page.