Exclusive interview with Sabrina LENNE
– IT Commerce & Marketing Manager –
👉🏼 Step behind the scenes of the PIM project – Bonduelle.
📌 The Bonduelle Group is a major player in the agri-food industry, specializing in vegetables in all forms: fresh, canned, frozen, and prepared. Founded in 1853 in France, Bonduelle is present in over 100 countries and is committed to promoting healthy and sustainable eating through responsible farming and innovative products tailored to consumers’ needs.
Here are a few key figures about the Bonduelle Group:
- 2,2 billion euros in revenue
- Presence in over 100 countries
- 14 700 employees worldwide
- 8 500 hectares of organic farming worldwide
Bonduelle : Successful Implementation of a New PIM
To address growing challenges around data centralization and quality, Bonduelle decided to replace its outdated Product Information Management (PIM) system, which had been in use for over ten years. The goal? To centralize and simplify the management of 7,500 products across 27 countries, while integrating over 10,000 media assets and 7,000 culinary recipes—all in 26 languages.
IT Challenges :
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Streamline and modernize an outdated tool that had become cluttered with unused fields and data needing to be archived.
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Meet the demand for consistency and rigor in managing product data (logistics, quality, marketing, and sales).
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Prepare a scalable platform for future functional developments.
Project Timeline
The project, carried out in collaboration with Arhis and Stibo Systems, was completed in 15 months and deployed simultaneously across Europe.
Since March 2024, Arhis has been responsible for maintaining and continuously evolving the new PIM.
What's a Product Information Management?
Product Information Management (PIM) is a solution that centralizes all product-related information, enabling companies to efficiently manage their product data across various channels.
This solution offers numerous benefits for product management: it ensures data consistency and quality, simplifies the distribution of information across all platforms, and enhances productivity as well as time-to-market.
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