Upstream, data are fueled from supplier catalogs, through a supplier portal with extensive functionalities (data imports, validation processes, enrichments, …). Downstream, the master catalog is spread on different sales channels, both internal and external: print and digital catalogs, e-commerce website, marketplaces,…

Core functionalities are about integration of heterogeneous data, ensuring data quality and deduplication within a flexible data model offering advanced classifications and hierarchies. It streamlines stakeholders’ contributions to enrich data through custom workflows and at the end manage data propagation.

In terms of business benefits, PIM brings you additional touchpoints and a seamless customer experience, leading to increasing conversion rates, improving customer satisfaction and finally outstripping your competitors.